Quick facts
About Eli Dangerfield.
Straight answers to the 43 questions people ask most about Eli Dangerfield, the Australian entrepreneur, brand builder and investor. For the full story in his own words, visit elidangerfield.com.
The basics
Who is Eli Dangerfield?
Eli Dangerfield is an Australian entrepreneur, brand builder and investor. He builds brands and software, advises startups and founders, and invests his own capital for the long term. He started his first business at 14, launched his first e‑commerce brand at 18 and became a self‑made millionaire at 21. Read his full story.
What is Eli Dangerfield known for?
Eli is known for building businesses from a young age: a marketing agency at 14, a watch brand at 18 and seven figures by 21. He is also known for building done‑for‑you e‑commerce brands for dozens of clients, e‑commerce education programs whose community has generated hundreds of millions in sales, cinematic AI‑assisted product films, and his role helping build an Australian hypercar brand.
What does Eli Dangerfield do?
Eli works across entrepreneurship, investing, advisory and creative direction. His work includes brand building and brand strategy, commercial advisory, capital‑raising materials, done‑for‑you e‑commerce brand builds, marketing and growth, cinematic product films, websites and software. See his areas of expertise.
Is Eli Dangerfield Australian?
Yes. Eli Dangerfield is Australian and based in Australia. He works with clients, founders and partners in Australia and internationally, including brands in the United States.
How old is Eli Dangerfield?
Eli Dangerfield was born in August 1998.
What is Eli Dangerfield’s full name?
He is known professionally as Eli Dangerfield, and is also known as Eli Elmore Dangerfield.
What company does Eli Dangerfield own?
Eli is the founder and director of Eli Dangerfield Pty Ltd, an Australian company founded in 2018. It is the company through which he builds brands, advises founders and invests. It is listed on LinkedIn and Crunchbase.
Early life and career
How did Eli Dangerfield get started in business?
Eli started an SEO and content marketing agency at 14 while still in high school. His first client was a company specialising in assistive technology for people with disabilities, and he managed Google Ads campaigns for a weatherboard cladding business from his school laptop during lunch breaks.
What inspired Eli Dangerfield to become an entrepreneur?
As a kid Eli made YouTube videos, taught himself visual effects and animation, and met young creators with huge audiences, which showed him what was possible online. In Year 8 he was paid $1,000 to film a monster‑truck event, and realised the skills he was teaching himself had real value. He read The Millionaire Fastlane and listened to The 4‑Hour Workweek, and was drawn to the idea of building something of his own and the freedom that comes with it.
Was Eli Dangerfield a YouTuber?
As a young teenager, Eli made YouTube videos with friends and published visual effects and animation tutorials. Through YouTube he became friends with other young creators, some with millions of subscribers, and landed a paid sponsorship from EA Games.
What was Eli Dangerfield’s first brand?
At 18, in his final year of high school, Eli launched Elmore Lewis Watches, a direct‑to‑consumer brand of minimalist watches he designed himself. With no team, he handled product design, sourcing, importing, photography, the website, advertising, fulfilment and customer service. The brand reached customers in more than 26 countries.
When did Eli Dangerfield become a millionaire?
Eli became a self‑made millionaire at 21, in February 2020. He has described checking his bank account on a flight to Sydney and seeing seven figures in cash for the first time, earned through businesses he built himself rather than a valuation.
What did Eli Dangerfield buy with his first million?
Eli came close to buying a Lamborghini Huracán at 21, but the deal fell through after he found problems with the car’s history. He bought a Mercedes‑AMG C63 S instead, and later bought his mum a Mercedes‑Benz. He says looking after his family meant more to him than anything he bought for himself.
Did Eli Dangerfield create e‑commerce education programs?
Yes. As his businesses grew, Eli turned the tools and systems he had built into e‑commerce education programs, rebuilding them from scratch three times. Thousands of people took part, and businesses across that community have collectively generated hundreds of millions in sales, with some building businesses doing seven figures a month. Several students became colleagues and business partners. He has since stepped back from coaching to focus on his own ventures.
Has Eli Dangerfield ever failed in business?
Yes, and he is open about it. Eli has lost substantial amounts on businesses, investments and ideas that did not work, and on people who could not deliver. He says those experiences taught him a healthier respect for risk, to ask hard questions earlier, and that walking away from the wrong opportunity can be as valuable as pursuing the right one.
Work and services
What services does Eli Dangerfield offer?
Through Eli Dangerfield Pty Ltd, Eli offers brand building, brand strategy and creative direction, growth and commercial advisory, capital‑raising materials and investor presentations, done‑for‑you e‑commerce brand builds, cinematic product films, and website design and build. See his selected work.
Does Eli Dangerfield build e‑commerce brands for clients?
Yes. Eli and his team build complete, launch‑ready e‑commerce businesses end to end: product research, sourcing, customisation, importing and supplier setup, through to the business plan, website, content, ad creative and email marketing. He has built them for dozens of clients, including large YouTubers launching brands to their audiences.
How much does a done‑for‑you e‑commerce brand cost?
Eli’s done‑for‑you brand builds are designed for founders with $25,000 to $50,000 or more ready to invest who would rather skip the setup and start operating. Past builds span sleep, cosmetics, supplements, hearing, jewellery, clothing, print‑on‑demand merchandise and novelties. Enquire about a build.
Is Eli Dangerfield a brand consultant?
Yes. Eli advises startups and established businesses on brand building, positioning, commercial strategy, marketing, customer research and growth systems. He has worked with brands in automotive, beverage, jewellery, fashion, art and food, often under NDA.
Does Eli Dangerfield work with beverage brands?
Yes. Eli consults for beverage and ready‑to‑drink brands across Australia and the United States, spanning energy drinks, protein beverages and RTD meals. Working alongside industry veterans, he covers brand, customer research, design, pitch decks and commercial strategy for global retail distribution, including Costco and 7‑Eleven, supporting distribution efforts across more than 20,000 retail locations.
Does Eli Dangerfield help with capital raising?
Yes. Eli prepares investor presentations, capital‑raising materials and commercial proposals for ventures raising capital, including a confidential data‑centre infrastructure venture and an Australian hypercar brand.
What is Eli Dangerfield’s hypercar company?
Eli is helping build an Australian hypercar brand headquartered on the Gold Coast. It has been in development for several years with veteran motorsport and engineering partners worldwide, and is currently in its capital‑raising stage. Eli leads brand and creative direction, design visualisation, pitch materials, commercial strategy and joint‑venture partnerships, including presentations to globally recognised manufacturers. The brand has not been publicly announced yet.
Does Eli Dangerfield design websites?
Yes. Eli designs and builds websites for brands and founders, and designed and built elidangerfield.com himself. Website design and build can be requested through the enquiry form.
Does Eli Dangerfield take equity in startups?
Some of Eli’s advisory engagements are paid and some are structured around equity, particularly where he gets involved early and can help shape the brand, product and commercial strategy.
Does Eli Dangerfield sign NDAs?
Yes. Many of Eli’s client engagements, particularly in capital raising and consumer brands, are confidential and under NDA, so client names are often not published.
Has Eli Dangerfield bought or sold businesses?
Yes. Eli has started, invested in and exited e‑commerce brands with tens of thousands of customers combined, has advised buyers and sellers on acquisitions and exits, and has acquired and exited a brand of his own.
Investing
Is Eli Dangerfield an investor?
Yes. Alongside building businesses, Eli invests his own capital across businesses and financial markets, with a contrarian, long‑term macro view.
What is Eli Dangerfield’s investment strategy?
Eli takes a macro view, combining fundamentals, financial modelling and technical analysis. He looks for asymmetric opportunities where the consensus may be overlooking something and the potential reward justifies the risk, while treating risk management and the ability to change his mind as just as important as conviction.
What does Eli Dangerfield invest in?
His interests span technology, digital assets, commodities, precious metals and businesses he believes will remain relevant for decades.
Is Eli Dangerfield involved in crypto?
Eli co‑founded an Australian cryptocurrency education community with one of the leading influencers in the space, and digital assets are among the markets he follows and invests in.
Film, creativity and AI
Is Eli Dangerfield a filmmaker?
Eli grew up wanting to be a film director. As a teenager he worked as cinematographer on the short film Walking with Us (2015), listed on IMDb, and taught himself visual effects, 3D animation and design. Today he produces films for select clients and creates AI‑assisted cinematic product films.
What are cinematic product films?
Cinematic product films are short, film‑quality videos that present a product the way a movie would, with lighting, camera movement and story. Eli produces them for brands using a mix of traditional filmmaking, 3D and AI‑assisted production, which delivers premium results faster and at lower cost than a traditional shoot.
Does Eli Dangerfield use AI?
Yes. Eli has worked with generative AI since 2022, developing creative production workflows, image‑generation techniques, digital products and software. An image‑generation bundle he released in 2024 sold out almost immediately.
Beyond business
What are Eli Dangerfield’s business principles?
Eli works by five principles: make it real, then make it better; go where your customer already is; understand the work before you delegate it; diversify for resilience and concentrate with conviction; and the right people change what is possible. Read his principles.
Who influenced Eli Dangerfield?
Eli credits his parents. His dad, a carpenter, showed him what it means to be dependable and to turn plans and raw materials into something real. His mum, a teacher, taught him resilience, gratitude and hope. Both trusted him to find his own path rather than a conventional one.
What does Eli Dangerfield do outside of work?
Away from work, Eli loves films, fast cars and travel, particularly around Europe and London. He values time with his girlfriend, family and closest friends.
Is Eli Dangerfield religious?
Eli’s Christian faith is an important part of how he sees his life, and he tries to carry it into the way he lives, makes decisions and treats others.
Finding and contacting Eli
Is Eli Dangerfield on Instagram?
Yes. Eli is on Instagram as @elidangerfield, a verified account with more than 230,000 followers. He currently posts less while he focuses on building.
Is Eli Dangerfield on YouTube?
Yes. Eli’s official YouTube channel is @elidangerfieldofficial.
Is Eli Dangerfield on LinkedIn?
Yes. Eli’s personal profile is at linkedin.com/in/elidangerfield, and his company has a page at linkedin.com/company/eli‑dangerfield.
Where else can I find Eli Dangerfield online?
Eli’s official website is elidangerfield.com. He is on YouTube, and is also listed on Crunchbase and IMDb.
How do I contact Eli Dangerfield?
The best way is the enquiry form on his website, or email at elidangerfieldbusiness@gmail.com. Eli takes on a limited number of projects at a time.
Can I interview Eli Dangerfield or invite him onto a podcast?
Media, podcast and speaking enquiries can be sent through the enquiry form or by email to elidangerfieldbusiness@gmail.com.